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Most (64%) Canadian Farmers “Cautiously Optimistic” About the Next 12 Months
Most Farmers Taking Steps on Becoming More Technological (91%), Sustainable (96%) and Inclusive (71%)
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Driving compliance at the frontline
Interested in ensuring that frontline staff are adhering to regulatory standards and are treating customers fairly? Read this paper.
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Small Business Owners in Canada Continue to Struggle
We share insights from Ipsos’ quarterly Small Business Context tracking study which sees consumer confidence among small business owners is waning and their financial health is deteriorating.
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One in Three (32%) Pre-Retirees Expect to Outlive Their Retirement Savings by at Least 10 Years
Only One in Five (20%) Pre-Retirees Aged 50+ Have a Formal Financial Plan
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Majority (63%) Supports Liberal-NDP Agreement in Parliament, But are Split on Whether it Will Lead to Better Policies (52%) or Not (48%)
One Quarter of Liberal (24%) and NDP Voters (23%) in Last Election See It as a Betrayal by the Party They Voted For
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Why Brands Need Social Insight Beyond Mainstream Social Media
Social intelligence requires more data than mainstream social media sites; user generated data help brands get a complete, accurate picture of consumers.
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Ipsos Update - April 2022
This month sees us reflect on the impacts of the COVID pandemic two years on. Our featured global surveys cover topics including gender equality and interpersonal trust. We also look at the latest polling on the Ukraine conflict.
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Ipsos Answers ESOMAR’s Questions to help online research buyers
The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
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Two Years On: Lessons from COVID Times
Two years into unprecedented upheavals feels like a good moment to take stock and think about what we have learned during this dramatic period.
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Canadians Want to See Help with Increasing Cost of Living Addressed in the Upcoming Federal Budget
Lowering Taxes and Healthcare Investment Round Out Top 3