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Turn Beer Into Bucks: What Influences Shoppers' Decisions to Buy?
Canadian Grocer Magazine, April 2016 - Canadians are often characterized for their love of lagers. But which beer consumers are likely to come to your store? Baby boomers lead the beer drinking pack, according to Ipsos' Alcohol Consumption Tracker.
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Ipsos FIVE Food & Beverage Fact: March 2016
Companies across Canada rely on Ipsos FIVE's daily tracking of what individuals eat and drink. Our robust sample detailing the consumption behaviour and attitudes of 20,000 Canadians annually trended over time, coupled with the experience and expertise of the FIVE research team, ensures that key business issues are addressed with actionable insights to help our clients uncover and capitalize on opportunities to grow their businesses.
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Shifting Food and Beverage Consumption Habits Influenced by YEMMies - Young Educated Millennial Moms
The emerging cohort of 1.7 Millennial Moms projected to swell to 4 million consumers over the next 10 years should be considered highly influential
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Putting It All On The Table
As the world continues to evolve, so do our eating habits. A surge of new trends--from shrinking household sizes, to a focus on convenience and wellness, to widespread access to information--are impacting who we eat with, what we consume, when and where we eat, and of course, why we eat what we do.
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The Evolution of Snacking
This article offers research insights into our `on demand' food choices craving culture.
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How we drink: Here's everything you need to know about Canadians' overall boozy habits
National Post, May 15, 2015
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Digital Divergence: Opportunities for Marketers to Leverage Social Networking to Engage with Younger Adult Consumers
Social Networking Behaviours Vary Across Generations with Trailing Millennials Demonstrating Highest Levels of Brand Engagement