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More See Measles as Dangerous than COVID-19, Over One in Five (23%) Canadians Afraid to Talk About Vaccines with Friends and Family
Three in four Canadians see measles as dangerous, while fewer say the same about COVID-19 or the flu.
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Most Canadians See a Role for Themselves in Promoting Gender Equality
Four in Ten Canadians Identify as a Feminist, On Par with 31-Country Average
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Only 56% of Charitable Donors Say They’ll Claim the Tax Receipts on their Income-Tax Return
Nearly half (45%) say the ability to receive a tax credit makes them more likely to donate to charity
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Why Accessible UX Matters
Read more about the importance of accessibility in user experience (UX) – an area that is moving from ‘nice to have’ to ‘must have’ for brands and organizations.
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Perceptions of Healthcare System Deteriorate 5 points Since Last Year; Prognosis for the Future is Grim
Canadians are twice as likely to expect the quality of healthcare that they and their family will have access to locally will worsen rather than improve in the next few years.
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Myth Busted: Boomers are no more likely than younger generations to have been knowingly victimized by online fraud and/or scams
Boomers Among the Least Likely to Engage in Risky Online Behaviours
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Majority (64%) See Declining Fertility Rates as Bad News, But Younger Adults Not so Sure
While six in ten Canadians think it is bad news that the fertility rate has hit its lowest level in Canada since records began, over a third think this is good news as there are too many people in Canada and world.
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Canadians Rate Having Close Friends and a Career They Enjoy as More Important for a Fulfilling Life Than Having Children
As Canadian fertility rates hit lowest levels since records began, Canadians currently see having an enjoyable career and having close friends as more important to leading a fulfilling life than having children, including Canadians with kids in their household.
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Portfolio Strategy Against Economic Uncertainty
Crises translate to periods of rapid change. Marketers who evolve their products and portfolios with informed agility are the most likely to weather the storm.
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As Valentine’s Day Approaches, Four in Ten (38%) Say Money is a Major Cause of Stress in their Relationship
While Most (94%) Say its Important for their Partner to Be on the Same Page, One in Three (33%) Say They’re “Going it Alone” on the Household Finances