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Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from COVID, looks forward to 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
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Bruce Power Continues to Receive Strong Support from Residents in Grey, Bruce, and Huron Counties
Nine in Ten (89%) Local Residents Agree that Bruce Power Contributes to the Community in a Positive Way
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First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations
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An Extraordinary Year for Canadian Digital Marketing Under COVID
As the pandemic clouds the future, marketers and agencies need to be agile and bridge their strengths.
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Ipsos announces tenth annual Top 10 Most Influential Brands in Canada
Google retains top spot for 9th year, YouTube climbs to third, and Canadian-grown PC Optimum enters the top 10.
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Attitudes to COVID-19 vaccines
The rollout of COVID-19 vaccines will be the largest, fastest and most challenging vaccination program in history. Some challenges we will anticipate; some we won’t.
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New Tech Update To Help Social Distancing In Real-Time Launched For Retailers And Public Spaces
Red and Green traffic light system alerts staff to occupancy thresholds, and more
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Reader’s Digest Reveals Most Trusted Brands in Canada for 2021
Nine in Ten Canadians More Likely to Trust Companies that Take Steps to Protect Consumers from COVID-19 (86%); Tend to Buy from Companies They Trust More (92%)
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Liberals (35%) End 2020 With Slight Lead Over Tories (32%) as PM Approval Rating Remains Strong (56%)
Businesses (82%), Hospitals (80%) Get Top Marks for Pandemic Management; Long-Term Care Facilities Receive Failing Grade (35%)