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Redefining online journeys in the financial sector
Read on to learn how digital excellence presents an opportunity for financial institutions to create strong emotional bonds with customers.
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Women Executives Whose Advertising Aims to #BreaktheBias
Revisit our on demand webinar featuring Ipsos research exploring current consumer perceptions of gender bias in marketing and advertising.
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[WEBINAR] Women Executives Whose Advertising Aims to #BreaktheBias
Hear from Women Executives to learn how their Marketing & Advertising are driving change and helping to break gender bias.
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Canada’s Most Influential Brands of 2021 Share Insights
Hear directly from the CMOs of Canada’s most influential brands of 2021.
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The Most Influential Brands in Canada, 2021
While Google is everyone’s Most Influential Brand in Canada, this year’s report identifies some differences across generations.
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Ipsos announces eleventh annual Top 10 Most Influential Brands in Canada
As the study enters a new decade, Google, Amazon, YouTube, Apple and Facebook retain their spots in the top 5; Microsoft and Canadian-grown PC Optimum climb up to 6 and 9, respectively.
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How Brands Rely on Innovative Packaging to Reduce Plastic Waste
We share examples of brands launching programs that involve customers returning in-store, while doing good for the environment and local community.
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Conquering Complexity: The ongoing revolution in oncology biomarker testing
The clinical management of cancer patients has undergone a remarkable evolution in the last 15 years, with the concept of personalized medicine now well-entrenched in the treatment paradigm.
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A Third (33%) of Canadians Went Over-Budget During the Holidays
Fewer Canadians are feeling positive about their financial health in 2022