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An Extraordinary Year for Canadian Digital Marketing Under COVID
As the pandemic clouds the future, marketers and agencies need to be agile and bridge their strengths.
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Ipsos' Market Strategy & Understanding unit hires Ipsos alumna to lead Canadian team
Executive homecoming brings deep Canadian and global experience to advance Ipsos position as strategic insights and consulting leader
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Global predictions for 2021
After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves.
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Global predictions for 2021
After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves.
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Foregoing Traditional Gifts, Canadians Prefer Giving a Gift That Will Help Someone Else
Feeling Pandemic Pinch, Parents More Likely to Reduce Spending (84%), Buy Fewer Gifts (39%)
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Vaccine Hesitancy: Understanding belief formation
Explore whether vaccine hesitancy is rooted in individual beliefs and perceptions, or whether the bigger role is played by social, cultural and political drivers.
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Social Cohesion is under assault globally
Ipsos research finds that almost twice as many global citizens are “weak” than “solid” in their sense of social cohesion
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Germany Retains Top “Nation Brand” Ranking, the UK and Canada Round Out the Top Three
U.K. moves to second place, its best performance ever recorded, with reputational gains on the Governance, Culture, People, and Tourism Indices. Canada ranks in third place for a second consecutive year.
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[RECORDING] thinkTV Ad Nation 2020
Join Ipsos’ Steve Levy to find out just how different the advertising and media communities are from the rest of Canada, and how those differences skew our assumptions of general media usage.
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The state of happiness in a COVID world
Global Happiness 2020 survey shows happiness has receded in many, but not all countries since last year.