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Global public backs COVID-19 vaccine passports for international travel
Survey finds mixed views about mandating vaccine certificates for everyday activities
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Over Three-Quarters (78%) Agree (22% Strongly/56% Somewhat) Military Has Systemic Problem of Sexual Harassment
Similar Proportion (75%) Believe Federal Government and Military Leaders ‘All Talk and No Action’ in Addressing Harassment
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Most believe income and wealth inequality to be the most serious form of inequality in their country
An online study by Ipsos, conducted across 28 countries has found that, when asked about a range of different inequalities, 60% said that inequalities in income and wealth are among the most serious types of inequality affecting their country.
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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An Extraordinary Year for Canadian Digital Marketing Under COVID
As the pandemic clouds the future, marketers and agencies need to be agile and bridge their strengths.
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Ipsos' Market Strategy & Understanding unit hires Ipsos alumna to lead Canadian team
Executive homecoming brings deep Canadian and global experience to advance Ipsos position as strategic insights and consulting leader
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Global predictions for 2021
After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves.
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Global predictions for 2021
After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves.
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Foregoing Traditional Gifts, Canadians Prefer Giving a Gift That Will Help Someone Else
Feeling Pandemic Pinch, Parents More Likely to Reduce Spending (84%), Buy Fewer Gifts (39%)
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Vaccine Hesitancy: Understanding belief formation
Explore whether vaccine hesitancy is rooted in individual beliefs and perceptions, or whether the bigger role is played by social, cultural and political drivers.