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Conversations with AI Part IV: AI-assisted knowledge libraries and curation
How do you get the most out of all of your knowledge? Ipsos has developed an AI-infused Curation platform to make large scale document curation more efficient and effective.
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Synthetic Data: A Guide to Responsible Adoption
Synthetic data, powered by AI, is poised to transform the market research industry. Recognizing the potential (but also possible pitfalls), our clients asked us to provide Ipsos’ trusted perspective.
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Eight in Ten Canadians Worried about Household Food Waste
Two in Three Say it’s Important to use Reusable or Environmentally-Friendly Products in their Kitchen
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Bringing Healthcare Segmentations to Life With GenAI-Powered Persona
Persona bots, fueled by sophisticated algorithms and trained on robust datasets, embody the attitudes, behaviours, and preferences of real-world doctors, patients, and pharmacists.
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The AI Revolution: As Many As One in Three (33%) Canadians Already Embracing AI for Financial Management
But Over Two-Thirds (68%) Acknowledge AI Limitations, Perceiving it as Being Incapable of Factoring Human Emotion into the Financial Calculus
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What all Brands can learn from the 2024 Paris Games
Here’s three key takeaways from the 2024 Paris Games that marketers must pay close attention to.
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Two out of three Canadians (63%) believe that the level of federal government spending is too high
Seven in ten Canadians (70%) are dissatisfied with the level of accountability and transparency in federal government spending
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Ipsos wins sixth consecutive MSPA Americas Shoppers’ Choice Award
Honour serves to recognize the exceptional quality of Ipsos Channel Performance’s iShopFor Ipsos capability
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Ipsos named as a Great Place to Work® in Canada for third consecutive year
Ipsos has been named as a 2024 Great Place to Work® in Canada.
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MNP Consumer Debt Index Dips (Down 6 Points) Despite Interest-Rate Decline
Over half (57%) say interest rates will need to go down a lot before their financial situation significantly improves.