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Brand Hacks: Tips for building brands by fulfilling our quest for meaning
Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.
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Consumers worldwide report experiencing higher prices
In 30-country survey, two-thirds say they now pay more for transportation, food and drink, and utilities than they did six months ago.
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A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
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Ipsos Most Influential Brands 2021
You are invited to join Ipsos, Globe Media Group, Publicis, ACA, and CMDC for the release of the 2021 Ipsos Most Influential Brands study.
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[WEBINAR] CHATS 2022: Evolving Consumption Trends in the Midst of a Pandemic
Challenging societal forces amidst the backdrop of a global pandemic continue to impact daily eating and drinking decisions. These factors have, once again, eventuated in another disruptive year for consumers and businesses alike. While predicting the future is challenging, identifying the trends that make it possible to anticipate what’s next is necessary.
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Harnessing the Power of Data
We share perspectives exploring how organizations are evolving to harness the power of data and technology for better insights.
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How will the magic of the season inspire your holiday celebrations this year?
This year’s holiday wish from Ipsos echoes consumer sentiments.
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Cancer & Cardiovascular Disease: Lessons from Covid-19
Cancer and cardiovascular (CV) disease kill more people every year than any other illness, including Covid-19.
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Insights For Pharma: Helping ‘Challenger’ Brands Win
Revisit our recorded webinar exploring tips for how a “challenger” brand can make a mark, and ultimately win at launch...
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Channel Performance Management
Read more about three focus areas to consider when measuring and managing channel performance.