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Who influences the influencers?
Carla Flamer’s WTF Beauty article examines global research about beauty routines, and what or who most influences our concept of beauty. Her favorite beauty products are her adorable makeup blending sponges.
Immersive Research – Ethnogaphy, Immersions and Empathy
An unfiltered reality of people and their culture communicated through film.
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Most Canadians (68%) Know Winnie the Pooh was a Real Bear, Only One Fifth (19%) are Familiar with Canada’s National Horse
Two-thirds (67%) of Canadians stumped by thirty-question quiz testing their knowledge on quirky Canadian facts
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Ontario Premier Ford’s Honeymoon in Rearview Mirror as Liberals (32%), PCs (30%) and NDP (29%) Locked in a Three-Way Tie
While Slim Majority (52%) Supports Cuts to Government Spending to Move Towards Balanced Budget, No Agreement on Where to Cut
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SponsorshipX
Ipsos is delighted to be a part of SponsorshipX, an unique event that brings together top sponsorship and marketing professionals for an incredible conference filled with immersive and meaningful experiences.
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Betting that if it’s built, they will come
Paige Schoenfeld examines the generation barriers for sports gambling. Her vice: Horse racing.
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Will a new ‘vice’ disrupt one of the oldest?
Mike Rodenburgh looks at the differences between alcohol and cannabis consumption. His vice: either a B.C. Pinot Noir or a French Sancerre, depending on season and mood
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New HR Leadership in North America
Ipsos Appoints Debi Lee to Lead HR for North America; Elevates Kristen Kehoe to Newly-Created Role Heading “Generation Ipsos” Analyst Development Program
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Ipsos announces eighth annual Top 10 Most Influential Brands in Canada
Google retains top spot for seventh year, rankings shift, and Tim Hortons re-enters Top 10.