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Germany Retains Top “Nation Brand” Ranking, the UK and Canada Round Out the Top Three
U.K. moves to second place, its best performance ever recorded, with reputational gains on the Governance, Culture, People, and Tourism Indices. Canada ranks in third place for a second consecutive year.
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President Trump’s brand is the greatest asset and largest weakness for Republicans
New Ipsos Brand Insights study uses commercial brand assessment tools to compare President Trump and former Vice President Joe Biden’s respective brands.
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Working Canadians Are Struggling With Their Mental Health In 2020, But More Are Willing To Reach Out For Help
Insurance coverage bolsters positive attitudes – those with coverage feel more positive about their mental health (65% vs. 55% no insurance) and financial health (48% vs. 36% no insurance)
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Does Your Creative Need a Little Spark?
Evaluate and optimize your creative in as little as 24 hours. Watch our demo now.
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Impact of Prime Minister’s Speech to the Nation a Wash: 27% Have More Confidence in PM’s Plans Following Speech; 29% Have Less Confidence
One Quarter (27%) of Canadians Watched PM’s Televised Address; 18% Saw it on Social Media; 50% Read or Heard about It
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Hollywood’s Bestsellers Are Books! Two-thirds (67%) of Canadians Think the Best TV Shows & Movies are Based on Books
One in Three (34%) Have Postponed Watching A TV Show or Movie So They Could Read the Book it Was Based on First
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The power of social intelligence and survey data to drive brand growth
We all recognize that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
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Discover Insights From Mobile-First Digital Audience Measurement
View our on demand webinar to hear more about our single source, person-centric, mobile-first measurement solution to meet the needs of Canadian advertisers both now and in the future
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Majority Favors Social Progress over Economic Growth in the Wake of the Coronavirus Pandemic
A new Ipsos survey in partnership with the Social Progress Imperative indicates that a majority across countries hit hardest by the COVID-19 pandemic want social progress – rather than economic growth – to be at the fore as the crisis continues and once it ends.
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Are we really “all in this together”?
The pandemic has created some clear winners and losers. In this note we focus on the generational divisions but there are others. Read on.