Does Your Creative Need a Little Spark?

Evaluate and optimize your creative in as little as 24 hours. Watch our demo now.

The author(s)

  • Ted Doering Vice President, Creative Excellence Canada
  • Adam Sheridan Global Head of Products and Innovation, Creative Excellence
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With award-winning creative driving 11 times the return, advertisers need to ensure their investment drives the desired behaviour change.

Now available in Canada, Creative|Spark will enable brands to measure the power of their creative in an agile and flexible way.  True to Ipsos’ long history of communication research, Creative|Spark captures realistic attention metrics, testing ads in real environments with real distractions, and observing the reality of how people make decisions. With a sales validated Creative Effect Index, facial coding as standard, and utilizing the latest in text analytics and machine learning, Creative|Spark provides deep holistic diagnostics so you can spark your business.

View our on demand webinar as we walk you through the solution, case studies and a live demonstration of the results dashboard.

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The author(s)

  • Ted Doering Vice President, Creative Excellence Canada
  • Adam Sheridan Global Head of Products and Innovation, Creative Excellence

Media & Brand communication