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Ipsos Update - November 2020
This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.
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Germany Retains Top “Nation Brand” Ranking, the UK and Canada Round Out the Top Three
U.K. moves to second place, its best performance ever recorded, with reputational gains on the Governance, Culture, People, and Tourism Indices. Canada ranks in third place for a second consecutive year.
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[RECORDING] thinkTV Ad Nation 2020
Join Ipsos’ Steve Levy to find out just how different the advertising and media communities are from the rest of Canada, and how those differences skew our assumptions of general media usage.
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Change is Constant: Understanding Users is Key to Staying Relevant
Revisit our recorded webinar to hear the results of our user experience study of online dating apps - a case study for website user design.
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Global majority seeks trustworthy news but may be vulnerable to disinformation
Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s.
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Study shows COVID-19 caused worst year in a decade for marketing agencies
Only 28% of marketers reported an increased reliance on their agencies in 2020, down from 50% the year before
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Only 37% of Ontarians know that Tires are Recycled and avoid Landfills
Only 25% are aware of $4 Fee on Purchase of New Tires and its Purpose to fund Recycling
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From environment, economy to COVID-19: Our top stories on social media in first half of 2020
These are the reports, stories and videos that got you talking, sharing and engaging with us.
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Want your message to resonate in the crisis? Preach what you practice.
Here’s how brands can break through the sea of sameness to connect with their audiences.