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Ipsos Update - July 2020
Welcome to July’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month includes features on Black Lives Matter, attitudes towards refugees and the role of universities in the world today.
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Want your message to resonate in the crisis? Preach what you practice.
Here’s how brands can break through the sea of sameness to connect with their audiences.
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The Grill Heats Up: Canadians Finding Renewed Passion for Barbeque
New Ipsos data reveals grilling has experienced renewed popularity in the last few months.
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Longing for the Road, 4 in 10 (40%) Canadians Plan to Take a Summer Road Trip
Three-Quarters (74%) Say Pandemic Has Changed Vacation Plans; Day Trips (68%) and Family Visits (53%) Most Popular
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The Path Forward Webinar Series
Revisit our broadcasts for timely insights to help inform your business recovery strategies.
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While Half Of Canadians Know Their Country Contributed To Eradicating Polio, Most Don’t Know The Face On Their $10 Bill
Canadians Want To See Stories About Indigenous Communities In Heritage Minutes, But Less Than One In Ten Recognize The Names Of Indigenous Activists Alanis Obomsawin (6%) Or Mary Two-Axe Earley (4%)
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Mixed Mode Research: Reaching the right people in the right way to get the data you need
An introduction to designing participant-centric, efficient and future-proof research with greater survey coverage.
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Facts, theories and myths: How do you think COVID-19 spreads?
See how people feel about drugs, animals, food, technology and weather when it comes to the virus.
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The Path Forward: Understanding Emerging Consumer Behaviours
Revisit our broadcast to hear more about the consumer behaviours that are likely to ‘stick’ as we emerge from isolation.