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Working Canadians Are More Willing to Admit to Struggling with a Mental Illness in 2020, but Less Likely to Consider Depression a Disability
Three Quarters (77%) Would Admit To Having A Mental Illness, But Privacy (50%), Fear Of Different Treatment (45%), And Stigma (45%) Continue To Stop Many From Sharing Their Struggles
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Slim Majority (54%) of Canadians Support an Election in the Fall of 2020
Majority (55%, +12) now says Size of Deficit is too Big; Half (50%) Believe Increased Spending Going Forward Should Necessitate Election
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Caffeinated Energy Drink Consumption Report
Research Conducted by Ipsos on behalf of the CBA in Fulfillment of Health Canada Requirements
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Canadians outline their Priorities for the Upcoming Throne Speech: Immediate Health Measures to Fight the Pandemic (33%) and Getting Canadians Back to Work (26%)
Rounding out the top 5 priorities are a plan to reduce the budget deficit (18%), putting together a universal basic income for all Canadians (17%) and reducing taxes (17%)
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As COVID-19 Cases Grow Again Across Canada, Three Quarters (75%) Support Shutting Down Most Businesses If There Is a Second Wave
Two in Three (64%) Canadians are Personally Concerned about Contracting COVID-19
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Around the world, people yearn for significant change rather than a return to a “pre-COVID normal”
A new global Ipsos survey for the World Economic Forum unveils a profound and widespread desire for change rather than a return to how things were before the COVID-19 pandemic.
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Small Business Owners say their Resilience, Optimism Will Help Them Weather the COVID Storm
Nine in Ten (87%) Business Owners say they can Bounce Back Quickly when Things go Wrong
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Four in Ten (43%) Canadians Experiencing COVID-Related Disruption to their Employment, Despite Improving Jobs Figures
45% of Canadians Receiving COVID-19 Benefits Say They Will Take on More Debt Once Support Ends (+10)
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The power of social intelligence and survey data to drive brand growth
We all recognize that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
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2019 Effie Report Finds Disruption As Key Theme to Effective Campaigns
Ipsos contributes to advertising guidelines and practical examples of effective marketing best practices that can be applied to your marketing programs.