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25% of Canadians Say Financial Advice From Older Generations is Irrelevant, Increasing to One Third for Gen Z
Seven in Ten Canadians Say Their Personality Influences How They Manage and Invest Their Money, with Gen Z (77%) and Millennials (76%) Leading the Charge
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[WEBINAR] TOAST 2025: The Sip Spectrum - The Multifaceted World of Modern Drinking
Revisit the first edition of TOAST — a Total Overview of Alcohol Sector Trends in North America.
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AI, friend or foe?
As artificial intelligence gets its own minister and the federal government turns to it for service efficiencies, Canadians have their worries.
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Balancing Price and Patriotism
Ipsos poll reveals Canadian Shoppers Are Navigating Complex Grocery Preferences Amid Rising Costs and “Buy Canadian” Efforts
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Canada's Biggest Consumer Opportunity Is Choosing Brands Today
A consumer market as large as Quebec has a lot to say – and your competitors are taking notes. Can you afford to ignore them?
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Ipsos launches GLP-1 PersonaBot, designed to support companies’ understanding of the consumer obesity treatment market
Ipsos’ latest AI-powered innovation offers unparalleled insights into the fast-moving consumer obesity treatment market – while reinforcing Ipsos’ position at the forefront of AI applications in market research.
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Personas in the Age of AI
Learn more about how AI-powered persona bots are changing the way personas are created, used, and their inherent benefits and limitations.
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Ipsos launches “Collective Innovation,” an AI-Driven program enhancing innovation success rates
Collective Innovation is augmenting Ipsos’ innovation testing services, which are powered by a proven capacity to model and forecast sales, with the collective intelligence of trends and innovation strategists, big data specialists, and the world’s largest qualitative practice.
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Leveraging Generational Analysis: Understanding generations begins with detangling three key effects
Read more about the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.