Personas in the Age of AI

Personas have long been valuable tools, representing consumer groups through psychological and behavioural profiles, making them relatable and actionable. Over time, personas have evolved into a staple in market research and UX design. They help businesses understand consumer motivations, align teams, limit risks, and inspire creativity.

Generative AI has revolutionized persona development through AI-powered chatbots known as persona bots. These persona bots represent a significant advancement in market research, offering a dynamic and interactive way to understand target audiences. However, they should be used as tools for inspiration and idea generation, not as definitive decision-makers. 

In this paper, we examine how AI-powered persona bots are changing the way personas are created, used, and their inherent benefits and limitations.

Michel Guidi, Chief Operating Officer, Ipsos says:

At Ipsos, we champion combining Human Intelligence (HI) with Artificial Intelligence (AI) to ensure the technology delivers accurate, reliable, explainable, secure, and fair results. We leverage our expertise in prompt engineering, data science, and market research, as well as our unique, high-quality data assets, all of which we put to good use in our Ipsos Facto AI platform.

Persona bots are a great example: when implemented effectively, they can serve as dynamic tools with which you can engage to ask questions, bounce ideas off, test concepts and strategies, and more. In this POV, we address the promises and limitations of new AI-powered persona bots and provide a guide for safely using them.

Download the POV

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