Search
-
Growing Your Brand Through Societal Impact
Take a look at insights from our research highlighting the impact societal benefits can have in driving brand growth.
-
Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
-
Insights to Help You Unlock the Power of New Canadians
Newcomers are the fastest growing segment of the Canadian market. The first step to winning with newcomers and building loyalty is understanding their perspectives and experiences.
-
Canadians Showcasing Their Resilience and Adaptability in the Face of Rising Costs
Majority (52%) Expect Economic Storm to Pass and Remain Optimistic About Financial Future
-
AI and the Future of CX
By embracing Gen AI to improve efficiency and effectiveness, staying attuned to customer needs, and designing empathetic experiences, organizations can successfully navigate the future of CX.
-
Financial and emotional strain anticipated among the “Sandwich Generation”
Sandwich Generation feels their careers are or will be impacted by caregiving responsibilities.
-
As Valentine’s Day Approaches, Four in Ten (38%) Say Money is a Major Cause of Stress in their Relationship
While Most (94%) Say its Important for their Partner to Be on the Same Page, One in Three (33%) Say They’re “Going it Alone” on the Household Finances
-
Relationship Wars: Spending a source of conflict for as many as one in three (32%) couples
Vast majority (82%) feel financially compatible with their spouse, though more than one in three (35%) think their spouse spends too much money
-
Ipsos ranks Canada’s Top 10 Most Influential Brands of 2023
In thirteenth annual report, Google and Amazon held on to the top two slots, while Costco broke into the Top 10 for the first time
-
Applying Lessons from CX Text Analytics to Generative AI
Learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Model-powered Generative AI tools. Here are 5 key learnings.