Insights to Help You Unlock the Power of New Canadians

How is life in Canada compared to expectations?

Play a pivotal role for newcomers to Canada. Through this research we see thousands of stories of perseverance, optimism, and social connection. We also see challenges that impact many layers of life in Canada. Your brand can help shape  newcomers' expectations and foster lasting relationships by understanding their unique context and acting with empathy.

Newcomers are the fastest growing segment of the Canadian market. From the moment of arrival and in the years that follow, newcomers establish connections with businesses and services that shape their lives in Canada.

For businesses, the first step to winning with newcomers and building loyalty is understanding their perspectives and experiences. Historically, that's been difficult to do at scale. Until now...

Launched in January 2024, in an industry-first partnership with the Institute for Canadian Citizenship (ICC - Canada's leading newcomer-serving charity), Ipsos' Newcomer Perspective study leverages the ICC's revolutionary Canoo App to enable Canada's largest and most comprehensive continuous insights program, capturing the full spectrum of the Canadian newcomer experience.

With 20,000 newcomers sharing their full spectrum of opinions and experiences, The Newcomer Perspective offers valuable insights for business across industries. Businesses can optimize strategies in an evolving market and develop tailored products and services that resonate with newcomers' needs and aspirations. Insights are available now!

With added ability to fine-tune insights based on critical dimensions such as country of origin, current province, acculturation level, and media consumption habits, brands can now optimize their approach to drive growth, increase relevance, build loyalty, and maximize marketing ROI. 

For example, grocery retailers can optimize their strategies based on newcomers' evolving preferences, while banks can develop tailored products and services that resonate with this segment's unique financial needs and aspirations.

Are you ready to connect meaningfully with newcomers as they develop longer-term behaviour patterns and lasting perceptions that shape not only their decisions, but the fabric of Canada itself?

Reach out and ask us more about the insights from this revolutionary study.