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Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful
How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?
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Outsmarting Digital Deceptions: Fewer Scam Encounters Among Older Canadians Compared to Younger Generations
84% of Canadians Confident in Detecting Email Scams, Yet Only 57% Can Identify Home Smart Device Intrusions
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Bring Your Personas to Life with CX PersonaBot
Using Ipsos Facto, our secure generative AI platform, we bring personas to life as CX PersonaBots in AI-Powered Interactions on a Secure Digital Platform, allowing easy access for all stakeholders and employees.
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Ipsos CSI Insurance 2024 Reveals Customer Satisfaction Growth and a Demand for Personalization
The industry's overall Net Promoter Score (NPS®) improved in 2024, indicating a heightened willingness to recommend insurers.
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Ipsos Reveals Canada's Most Influential Brands of 2024
Google, Amazon and Youtube round out the top 3 brands.
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Demystifying Mystery Shopping
Read about the unique advantages of Mystery Shopping in assessing employee behaviours and internal processes, and how it complements Voice of the Customer research as part of a comprehensive Customer Experience measurement strategy.
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Ipsos Expands Public Affairs Services in Ottawa to Strengthen National Reach
Gregory Jack has been appointed Senior Vice President, Public Affairs in Ottawa.
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Canadian, and then Some: Landmark Study Maps the Multicultural Reality of Canadian Identity. 84% of Canadians are comfortable expressing their cultural identity while still feeling Canadian.
For the majority of Canadians their Canadian identity coexists alongside their cultural identity – it’s not about one or the other.
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Reducing Number of Newcomers to Canada Misses the Real Issue of Current Immigrants Looking to Leave
Immigrants with the greatest potential to fuel Canada’s economy are the most at risk of leaving within the next two years.
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[WEBINAR] CHATS 2025: The Consumer Clash
Join us for the 11th edition of the Canada CHATS 2025 Trends Report webinar as we serve up a snapshot into the fascinating contradictions shaping Canadian consumption habits.