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When Difference Doesn’t Mean Different
The importance of understanding cultural response bias in global CX programs
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Don’t Mistake Stability for Endurance
Households are surviving structural change. Mistaking that survival for stability is a strategic error.
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Ipsos reveals Canada’s Most Influential Brands of 2025
Canada’s Top 5 brands remain unchanged from last year. Costco returns to the Top 10 at #6 in 2025.
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Canadian Travel Spending Set to Soar in 2026 as Travel Intentions Rebound from a Soft 2025
Eight in ten Canadian Travelers (81%) Are Desperate for a Vacation
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Trump, Tariffs & Turmoil
Your one-stop spot for insights to navigate today’s evolving political and social landscape.
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Wellness and Enjoyment Top List for 55+
Wellbeing Comes First: Three in Four Would Trim Other Costs Instead
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Happiness, Financial Health and Romantic Life Deteriorated Last 3 Years
Reflecting Back on Life in 2025
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Market Essentials: Did You Know?
In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.
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Affordability And Healthcare Top Issues: Conservatives Lead Affordability, Liberals Healthcare
Canada's Top 10 Most Important Issues in 2025