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Price Matters: More Important Than Ever
While price has always mattered, it has now emerged as a dominant factor influencing the decisions of Canadians. Here’s why.
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Consumer Confidence Canada: Monthly Update
Take a look at our latest Canadian Consumer Confidence data.
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Market Essentials: Did You Know?
In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.
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25% of Canadians Say Financial Advice From Older Generations is Irrelevant, Increasing to One Third for Gen Z
Seven in Ten Canadians Say Their Personality Influences How They Manage and Invest Their Money, with Gen Z (77%) and Millennials (76%) Leading the Charge
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[WEBINAR] KEYS: Global Trends - The Uneasy Decade
Join our Keys webinar unveiling the insights of the 9th wave of the Ipsos Global Trends survey
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“Buy Canadian” Movement May Be Here to Stay Among Those Making the Change: 82% Will Continue after Canada-U.S. Crisis is Over
Boomers driving stronger preference for Canadian products and investments.
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[WEBINAR] TOAST 2025: The Sip Spectrum - The Multifaceted World of Modern Drinking
Revisit the first edition of TOAST — a Total Overview of Alcohol Sector Trends in North America.
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Unlock Strategic Advantage with Ipsos' New Insights Agent
Ipsos launches Insights Agent, its agentic AI solution to unlock faster, smarter decision-making by connecting your information and transforming it into impact.
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Global Optimism Declines According to Ipsos Global Trends 9th Edition
Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.
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Despite 84% of Canadians Aged 55+ Recognizing Mental Health Benefits of Pets, just 44% have a furry friend.
For 1 in 5 older adults, age is the hurdle on the path to pet ownership