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Germany Retains Top “Nation Brand” Ranking, the UK and Canada Round Out the Top Three
U.K. moves to second place, its best performance ever recorded, with reputational gains on the Governance, Culture, People, and Tourism Indices. Canada ranks in third place for a second consecutive year.
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[RECORDING] thinkTV Ad Nation 2020
Join Ipsos’ Steve Levy to find out just how different the advertising and media communities are from the rest of Canada, and how those differences skew our assumptions of general media usage.
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Only One Quarter (26%) of Canadians Support Protestors Removing or Defacing Statues of Historical Figures Accused of Perpetuating Racism
Support for Black Lives Matter Movement Strong at 68% of Canadians
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Outside the U.S., Biden is the clear favorite
In most of 24 countries surveyed, more would vote for Biden than for Trump in the U.S. presidential election and expect Biden to win it; but many are concerned about the impact of fake news.
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NDP Headed to Majority Government
NDP (51%, down 1) lead BC Liberals (34%, unchanged) and Greens (13%, up 2)
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Canadians Spending More Time at Home During Pandemic, but Many Say Living Space Isn’t Equipped to Handle the Extra Activity
Three in Ten Canadians in a Relationship (28%) Say Pandemic Has Made Them Move in Together Earlier than Expected
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Change is Constant: Understanding Users is Key to Staying Relevant
Revisit our recorded webinar to hear the results of our user experience study of online dating apps - a case study for website user design.
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Canadians Losing Faith that Businesses are Making Significant Efforts to Keep People Safe (35%, down 34 Points)
This Despite Growing Effort (50%, Up 7 Points) Among Canadians to stay Vigilant when in Public.
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President Trump’s brand is the greatest asset and largest weakness for Republicans
New Ipsos Brand Insights study uses commercial brand assessment tools to compare President Trump and former Vice President Joe Biden’s respective brands.
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Do Brands Have a Role in the 2020 Election?
Election day is quickly approaching and political campaigns are operating on overdrive. What should brands do?