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Ipsos Awards Top Honours for Financial Services Excellence in Canada
Ipsos Announces Winners of 2020 Financial Service Excellence Awards
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Study shows COVID-19 caused worst year in a decade for marketing agencies
Only 28% of marketers reported an increased reliance on their agencies in 2020, down from 50% the year before
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Tap into the Gift of Pickup and Impulse Buying this Holiday Season
Will this holiday season be the ‘most wonderful time of the year’? We explore how the pandemic is shaping holiday shopping habits.
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The state of happiness in a COVID world
Global Happiness 2020 survey shows happiness has receded in many, but not all countries since last year.
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Working Canadians Are Struggling With Their Mental Health In 2020, But More Are Willing To Reach Out For Help
Insurance coverage bolsters positive attitudes – those with coverage feel more positive about their mental health (65% vs. 55% no insurance) and financial health (48% vs. 36% no insurance)
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Liberals (36%, +3) Bounce ahead of Conservatives (31%, -1) After Throne Speech and PM’s Televised Address
Liberals enjoy a double-digit lead in Ontario, but tied with Bloc in Quebec; Canadians aged 55+ Leaning Liberal, not Tory
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Practical Marketing Research: A Guidebook for Marketing Insights
Accompanied by numerous practical examples, this guide will teach you how to employ the tools and techniques used by marketing research professionals today.
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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Does Your Creative Need a Little Spark?
Evaluate and optimize your creative in as little as 24 hours. Watch our demo now.
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Impact of Prime Minister’s Speech to the Nation a Wash: 27% Have More Confidence in PM’s Plans Following Speech; 29% Have Less Confidence
One Quarter (27%) of Canadians Watched PM’s Televised Address; 18% Saw it on Social Media; 50% Read or Heard about It