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COVID is the Grinch who Stole Hallowe’en: Only Two in Ten Canadians Will Give Out Hallowe’en Candy This Year
Most Canadians say Birthday Celebrations and Holiday Gatherings will Look Different this Year
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Trudeau Liberals (38%, +2) Maintain Lead Over Conservatives (32%, +1) Amid Second Wave of Pandemic
While Strong, PM’s COVID Approval Rating (59%, -15 since April) Still Trails Provincial Premiers (65%, -19 since April), Municipal Mayors (71%)
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Half of Canadians (48%) Getting Tired of Following Public Health Rules About COVID-19
Despite this, majority continue to follow facemask rules and nine in ten support continued closure of land border with the United States
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Outside the U.S., Biden is the clear favorite
In most of 24 countries surveyed, more would vote for Biden than for Trump in the U.S. presidential election and expect Biden to win it; but many are concerned about the impact of fake news.
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NDP Headed to Majority Government
NDP (51%, down 1) lead BC Liberals (34%, unchanged) and Greens (13%, up 2)
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President Trump’s brand is the greatest asset and largest weakness for Republicans
New Ipsos Brand Insights study uses commercial brand assessment tools to compare President Trump and former Vice President Joe Biden’s respective brands.
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Do Brands Have a Role in the 2020 Election?
Election day is quickly approaching and political campaigns are operating on overdrive. What should brands do?
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Canadian Sentiment Continues to Deteriorate (-6 points in October) as Ipsos Disruption Barometer now at Lowest Level since Start of Pandemic
Brief Respite During Summer Months Gives Way to Worsening Mood as Canadians Doubt Fundamentals of Recovery
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Nothing Changes in a No Change Election
NDP (52%, up 1) maintain 18-point lead over BC Liberals (34%, up 1)
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Liberals (36%, +3) Bounce ahead of Conservatives (31%, -1) After Throne Speech and PM’s Televised Address
Liberals enjoy a double-digit lead in Ontario, but tied with Bloc in Quebec; Canadians aged 55+ Leaning Liberal, not Tory