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Majority of Canadians Believe ex-Governor-General Payette Should Not be Entitled to Pension (80%) or Benefits (72%)
Support for Ending Ties to Monarchy Once Queen Elizabeth’s Reign Ends Highest in a Decade (60%); Yet Over Half (55%) Also Agree Monarchy is Part of Canadian Identity
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First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations
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After Nearly a Year of COVID-19, More Canadians Say They’re Making Real Financial Progress (38%) than Not (11%)
K-Shaped Recovery Uncovers Differing Experiences in Canada
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Ipsos announces tenth annual Top 10 Most Influential Brands in Canada
Google retains top spot for 9th year, YouTube climbs to third, and Canadian-grown PC Optimum enters the top 10.
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Four things marketers need to know as we navigate 2021
Discover research-driven consumer trends that will become the keys to brand success in 2021.
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Despite Restrictions on Gatherings, Canadians Channeled their Holiday Cheer Through Rising Spending
Average Holiday Spend in 2020 Rises to $735, Up From $709 in 2019, as One in Four Admit to Overspending
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How shopping and eating out has changed during the pandemic
We explore ways Canadians have supported local, small businesses during the coronavirus pandemic.
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MNP Consumer Debt Index Reaches Record Low Amid Overspending, Pandemic Woes
Two in Ten Canadians on the Financial Naughty List this Holiday Season, Many More Risk Sliding into Low-Interest Debt Trap
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One in Three Canadians (35%) Say Pandemic Has Impacted Their Savings and Retirement Plans
Majority (59%) Worried about Effect of COVID-19 on Savings; One in Three (35%) Admit to Needing Financial Advice Now More than Ever
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Reader’s Digest Reveals Most Trusted Brands in Canada for 2021
Nine in Ten Canadians More Likely to Trust Companies that Take Steps to Protect Consumers from COVID-19 (86%); Tend to Buy from Companies They Trust More (92%)