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Over Half (53%) of Canadian Households $200 or Less Away from Insolvency, Yet Still Optimistic about Financial Future
Over Four in Ten (44%) Afraid They Will Be in Financial Trouble If Interest Rates Go Up Much More
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Assessing post-pandemic stickiness of product subscriptions
Product subscriptions have gained a new relevance during the pandemic,but will this behaviour stick in a post COVID-19 world?
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[WEBINAR] It’s Time for a Strategic Reset
Join us for a complimentary webinar as we share Ipsos research illustrating the fundamental shifts in behaviour and the new drivers of choice
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Majority of Canadians Believe ex-Governor-General Payette Should Not be Entitled to Pension (80%) or Benefits (72%)
Support for Ending Ties to Monarchy Once Queen Elizabeth’s Reign Ends Highest in a Decade (60%); Yet Over Half (55%) Also Agree Monarchy is Part of Canadian Identity
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First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations
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After Nearly a Year of COVID-19, More Canadians Say They’re Making Real Financial Progress (38%) than Not (11%)
K-Shaped Recovery Uncovers Differing Experiences in Canada
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Ipsos announces tenth annual Top 10 Most Influential Brands in Canada
Google retains top spot for 9th year, YouTube climbs to third, and Canadian-grown PC Optimum enters the top 10.
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Four things marketers need to know as we navigate 2021
Discover research-driven consumer trends that will become the keys to brand success in 2021.
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Despite Restrictions on Gatherings, Canadians Channeled their Holiday Cheer Through Rising Spending
Average Holiday Spend in 2020 Rises to $735, Up From $709 in 2019, as One in Four Admit to Overspending