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Canada's 150th Anniversary
The Canada's 150th Anniversary report is based on 1,004 interviews of Canadian adults, examining perceptions on Canadian progress, culture, and identity, the monarchy, attitudes and perceptions of racism, and immigration.
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A Spotlight on Canadian Health Issues
Value-Based Care, Indigenous Health, Opioids and Cybersecurity
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TTRA Annual Conference
Ipsos is delighted to be a sponsor of this year’s travel and tourism research conference.
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Canada is Destination of Choice for Canadian Travellers during 150th Birthday Year as Six in Ten (60%) will Travel Domestically this Year
Few Travelling Within Canada (47%) Will Buy Travel Insurance, Compared to 75% of Those Travelling Internationally
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Only Half (52%) of Canadians with a Stepmom Are Likely to Celebrate Her This Mother’s Day
By Contrast, 85% Will Do the Same for their Biological Mother
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#NotAJoke. Branded Entertainment Oscars Style
February is a prime month for American brands looking to capitalize on two of the largest television audiences of the year – the Super Bowl and the Academy Awards. Unfortunately for the teams behind Best Picture winner Moonlight, and the incorrectly announced Best Picture winner La La Land, Price Waterhouse Coopers’ mishandling of the Best Picture Award winner envelope has overshadowed most of the stories to emerge from the evening’s events.
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Fully Half of Canadians (51%) Like Idea of a National Portrait Gallery Across from Parliament Hill
On Learning What a Gallery Can Bring to the Country, Support Climbs to 65%, Across all Age Groups
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Workplaces that are Implementing the National Standard of Canada for Psychological Health and Safety in the Workplace Described by Employees as Psychologically-Safer Environments
More Canadian Employees Knowledgeable (+13) about Mental Health, Fewer (-10) Describe their Workplace as Being Psychologically Unsafe
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Two in Three (67%) Canadians say Something Embarrasses them about Being Canadian or Living in Canada
The Value of the Canadian Dollar (33%), our History with First Nations (27%) and Being too Politically Correct (23%)
Top the List of Embarrassments -
Canadian Christmas Traditions Evolve as Fewer Give Gifts, Have a Tree, Hang Stockings or Eat Turkey
Two in Three (68%) Canadians Maintain that it's the "Christmas Season", Instead of More Inclusive "Holiday Season" (32%)