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Trust is on the rise for many professions; influencers and politicians seen as least trusted
In the 2024 edition of the Ipsos Global Trustworthiness Index we find doctors and scientists are the more trusted professions.
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Conversations with AI Part VI: AI-powered moderator bots: Enhancing empathy or eroding connection?
In the sixth white paper in our AI series, we explore the role of a Moderator Bot powered by generative AI within qualitative research.
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Ipsos Update - November 2024
Mental Health, AI, Infrastructure … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos again named as the world’s No. 1 Most Innovative Insights & Analytics Company in 2024 GRIT Top 50 Suppliers list
Ipsos’ win reflects a decades-long reputation for leading-edge research and rigor
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Reducing Number of Newcomers to Canada Misses the Real Issue of Current Immigrants Looking to Leave
Immigrants with the greatest potential to fuel Canada’s economy are the most at risk of leaving within the next two years.
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Most Americans view Canada favourably
Politico Canada/Ipsos polling finds most Americans also view Canada as a key ally and important economic partner
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Coffee Association 2024 Conference
Hear Mauricio share recent Ipsos research about what makes each cohorts’ coffee consumption unique and how it has been evolving in the past years, with the objective of discussing the Portfolio Management strategy the category is facing: the Balancing Act of protecting your base and innovating for the future.
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[WEBINAR] CHATS 2025: The Consumer Clash
Join us for the 11th edition of the Canada CHATS 2025 Trends Report webinar as we serve up a snapshot into the fascinating contradictions shaping Canadian consumption habits.
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More than one in two feel their country needs to do more on its infrastructure needs
The 2024 Global Infrastructure Report from Ipsos and the Global Infrastructure Investor Association (GIIA).