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Study shows COVID-19 caused worst year in a decade for marketing agencies
Only 28% of marketers reported an increased reliance on their agencies in 2020, down from 50% the year before
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Hollywood’s Bestsellers Are Books! Two-thirds (67%) of Canadians Think the Best TV Shows & Movies are Based on Books
One in Three (34%) Have Postponed Watching A TV Show or Movie So They Could Read the Book it Was Based on First
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Is Covid Killing Cash in Canada?
Ipsos study shows cash usage in decline in 2020, while credit card payments enjoy big uptick
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Will COVID casual become a permanent fashion look?
As the COVID-19 pandemic has accelerated the macro-trend of comfort casual apparel, brands and retailers face a strategic dilemma.
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[WEBINAR] Mobile-First Digital Audience Measurement
Ipsos iris has been specifically set up to be a single source, person-centric, mobile-first measurement solution to meet the needs of the Canadian industry both now and in the future.
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Soaring food prices: People say they're paying more amid COVID - here's why
Almost two-thirds say cost of groceries has increased even as economies face deflationary pressures.
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Canadian Shoppers More Thoughtful of Their Spending and Taking More Time to Research Online
Brands and retailers need to be prepared for this elevated behaviour, especially as they head into planning for the busy fall/winter Holiday shopping season
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The Path Forward Webinar Series
Revisit our broadcasts for timely insights to help inform your business recovery strategies.
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The Path Forward: Understanding Emerging Consumer Behaviours
Revisit our broadcast to hear more about the consumer behaviours that are likely to ‘stick’ as we emerge from isolation.