Search
-
Unlocking the creative potential of out-of-home advertising
OOH advertising presents a remarkable opportunity for brands to connect with their target audience - especially digital OOH advertising which is experiencing growth and remains a powerful channel to reach consumers.
-
Putting the 'social' back into social media
Putting people at the forefront of advertising is a more effective way for brands to outpace the competition.
-
The Most Influential Brands in Canada, 2023
As you’ll read, just about every influential brand shored up its position by building mutually beneficial partnerships with other high performers, extending their reach and consolidating their influence.
-
Ipsos ranks Canada’s Top 10 Most Influential Brands of 2023
In thirteenth annual report, Google and Amazon held on to the top two slots, while Costco broke into the Top 10 for the first time
-
New IPSOS-ICC Study Reveals Newcomers Feel Welcomed and Treated Fairly yet Challenged by Housing and Finances
Early findings from The Newcomer Perspective, a study conducted jointly by Ipsos and the Institute for Canadian Citizenship (ICC), show that newcomers have mixed feelings as they acclimatize to life in Canada.
-
Ipsos Update – February 2024
Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
-
Applying Lessons from CX Text Analytics to Generative AI
Learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Model-powered Generative AI tools. Here are 5 key learnings.
-
Ipsos and the Institute for Canadian Citizenship Partner on a Groundbreaking New Study of Newcomer Experiences in Canada – the Largest of its Kind
Ipsos and the Institute for Canadian Citizenship Partner on a Groundbreaking New Study of Newcomer Experiences in Canada – the Largest of its Kind
-
Google / Ipsos Multi-Country AI Survey
Google commissioned Ipsos to conduct a 17-country survey on experiences with and future expectations of artificial intelligence (AI).
-
Global predictions for 2024: Optimism is on the rise as more think next year will be better
However, people expect climate change to worsen in 2024, the Ipsos Predictions survey finds