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Global consumer confidence remains on a downward path
Expectations and investment sentiment are down in many countries
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AI Meets Consumer Insights: Welcome to the era of AICI
More data sources, processed by teams of human and machines, bring AI-enabled consumer intelligence to the enterprise.
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Worry about inflation hits new heights globally
People are feeling ‘pessimistic’ amid rising prices, talk of a world recession
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Inflation is Canadians’ Top Concern – Here’s What You Need to Know
We share a three-part strategy to help marketers manage their inflation sensitive innovation pipeline.
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Amid Record Inflation, Eight in Ten (83%) Canadians Expect Large Increases in the Cost of Food
Two-Thirds (63%) Say Increased Food Costs will Negatively Impact Quality of Life; Households to Spend Less on Socializing, Delay Large Purchases to Cope
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Four things to consider when starting a social intelligence program
Social intelligence requires more than just software. Here’s what you can expect.
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Canadian Gaming Summit
Don’t miss hearing from Ipsos’ Scott Morasch who will present: Disruption & The Changing Consumer Landscape
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Americans (24%) More Likely Than Canadians (17%) to Invest in Bitcoin as a Short-Term Speculative Investment
Canadians Also More Reluctant to use Bitcoin or Purchase Goods or Services
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Social Insights from Brand Leaders
We’ll dig into the top challenges facing consumer insights and marketing teams, how AI can help, and what the future holds.
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How social insights help fashion brands stay on trend
To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.