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Ipsos Appoints SVP Julia Clark as NA Head of Marketing and Communications
A trusted brand protector and ambassador for our organization for over 15 years
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Four in Ten (40%) Canadians Went Over Budget During the Holidays, But Amount of Overspending Has Declined
On Average, Canadians Overspent by $384, Down 28% from Last Year and an Eight-Year Low
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Ipsos announces eighth annual Top 10 Most Influential Brands in Canada
Google retains top spot for seventh year, rankings shift, and Tim Hortons re-enters Top 10.
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The Behavioral Science of Customer Experience
Behavioural science offers the right lens and tools to explore, measure and predict consumer behaviour.
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Canadian Parents Have Important Role to Play in Educating Teenage Daughters about Internet Safety and Risk of Sex Trafficking, According to new Covenant House / Ipsos Survey
Improved Familiarity with Sex Trafficking and its Risks Can Lead to Safer Behaviour among Teenaged Girls
Teenage Girls More Likely to be Aware of Risky Behaviour and Avoid It When Parents are Aware of Child’s Social Media -
Vividata and Ipsos Canada Partnering on New Cross-Media and Consumer Insights Measurement in Canada
Vividata is pleased to announce that its next-generation cross-media audience measurement and consumer study will be built with its new core measurement partner, Ipsos
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Black Friday Trumps Cyber Monday As Preferred Shopping Day, Perceived Savings Biggest Deciding Factor
Six in Ten (59%) Black Friday Shoppers Influenced by Perceived Savings, Compared to Just Two in Five (41%) Cyber Monday Shoppers
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New Digital Reality in Foodservice Drives Incremental Growth
Online food delivery and mobile ordering apps are revolutionizing the most important need in food service — convenience
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One in Six (16%) Cannabis Users Say They’ve Been Shamed for Consuming in Public, but Most (59%) Users Say They’ve Only Consumed Cannabis in Private
Only One in Three (35%) Canadians Have Noticed an Increase in the Public Consumption of Cannabis
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Distracted driving and fear of an accident among Canadian parents’ biggest concerns while driving
More than eight in ten (84%) are more concerned with vehicle safety now than before they had children