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Eight in 10 (78%) Canadians Willing (45% Very/34% Somewhat) to Have Technology Installed in Vehicle to Prevent Impaired Driving
Older Canadians Most Positive among Age Groups; Quebecers Most Hesitant among Provinces
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Ipsos announces ninth annual Top 10 Most Influential Brands in Canada
Google retains top spot for eighth year, Amazon and Facebook tie for 2nd, and Samsung re-enters the top 10.
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Ipsos Update - February 2020
Welcome to February’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month includes a look at gender, shopper trends, entertainment in India, and young people’s perspectives on education and war.
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Canadians want Bargaining Between Governments and Unions to be Transparent (74%), Not Confidential (26%)
Ontarians lean even more heavily towards transparency (78%) than towards confidentiality (22%)
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Majority of Canadians (87%) Aware of the Coronavirus; Three in Ten (30%) See Threat to Canada as of Late January
Fewer (16%) See Direct Threat to Themselves or Their Family
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Two-thirds of Canadian Investors are Interested in Starting or Building their Portfolio of Responsible Investment
However, lack of knowledge is a key barrier for responsible investing.
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How we research a changing gender landscape
Agree or disagree: “A person is either a man or a woman and not anything in between.”
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Gender means more than you think it does
The conversation around gender is shifting. No longer is it just about traditional gender roles. Now, it’s about the role of gender itself.
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Does advertising have a responsibility to be inclusive?
Gender roles are a prominent part of advertising and communications.
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The Future of Gender is Increasingly Nonbinary
New Report Explores Public Opinion, Marketing and Business in the Gender Spectrum