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Canadians Largely Unfazed by Musk’s Twitter Takeover
Many (60%) Concerned About Takeover’s Impact on What People Can Say (Hate-Speech, Misinformation) on Twitter
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AI Meets Consumer Insights: Welcome to the era of AICI
More data sources, processed by teams of human and machines, bring AI-enabled consumer intelligence to the enterprise.
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Using Social Insights to Measure the ROI of Event Sponsorships and Partnerships
As more consumers turn to social platforms to engage with events, social listening helps brands determine the real value of their investments.
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Four things to consider when starting a social intelligence program
Social intelligence requires more than just software. Here’s what you can expect.
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Social Insights from Brand Leaders
We’ll dig into the top challenges facing consumer insights and marketing teams, how AI can help, and what the future holds.
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Canada’s Best B2B brands for 2022
Discover highlights from Report on Business’s second annual ranking of the best B2B brands in Canada.
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How social insights help fashion brands stay on trend
To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.
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Ipsos is first research member to join SeeHer movement
After using SeeHer’s groundbreaking Gender Equality Measure® to assess thousands of ads, Ipsos joins leading global movement to eliminate gender bias in advertising and media
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What makes people happiest: health, family, and purpose
New global survey finds happiness levels on the upswing with the Dutch and Australians most likely to be happy
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Driving compliance at the frontline
Interested in ensuring that frontline staff are adhering to regulatory standards and are treating customers fairly? Read this paper.