The 2022 Report on Business magazine ranking of Best B2B Brands is based on research produced in partnership with Ipsos. We developed an online survey designed to evaluate 79 brands in seven industry categories (accounting, banking, communications, consulting, enterprise software, group benefits and legal). We fielded the survey between Jan. 19 and March 2, 2022, and the results are based on feedback from 520 respondents in executive roles (drawn from both The Globe and Mail’s readership and from Ipsos-sourced panels).
Each respondent rated a randomized assortment of business brands they were familiar with using 42 different attributes related to client engagement, culture, innovation, social responsibility and talent.
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