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Make your Brand Rock
Ipsos’ Arnaud Debia shows you how to jam like a pro with these 5 tips to rock your communications using multi-touchpoint campaigns
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Ipsos Connect launches Connect:Digital, in Partnership With Moat
Ipsos Connect expands digital offer with a new solution that allows brands to optimize creative, maximize brand impact and minimize media spend
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Canada's 150th Anniversary
The Canada's 150th Anniversary report is based on 1,004 interviews of Canadian adults, examining perceptions on Canadian progress, culture, and identity, the monarchy, attitudes and perceptions of racism, and immigration.
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The Age of the Algorithm
If survey data alone is no longer enough to capture the complexities of today's media environment, with more content choices and more distribution platforms from which to access them, what's a marketer to do?
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BC Liberals Go Out on Top
BC Liberals (44%, up 4) Lead NDP (38%, down 4) by 6 Points Among Decided Voters (Greens 14%, down 1)
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Should Canada Expand Train Travel?
With shifting attitudes toward transportation challenges there is renewed interest in assessing rail travel in Canada. From High Frequency Rail to High Speed Rail options Ipsos reviews the need to understand public perceptions.
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Ahead of Canada Day, majority of Canadians defend the dignity of the beaver (85%); Insist Ketchup Chips are delicious (63%)
A quarter of Canadians (25%) would use “freedom” to sum up Canada
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[WEBINAR] Stop Wasting your Money on Customer Journey Mapping
Join us to discover why using design thinking principles and applied behavioral science, Ideal Customer Experience (ICE for short) is a comprehensive proven approach to bridging the gap between knowing and doing.