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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
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One Half (49%) of Canadians Want a Federal Election in 2023
Slim Majority (54%) say Trudeau Should Step Down as Liberal Leader in 2023, But Only One Quarter (27%) Believes He Will
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Strong Majority (77%) of Canadians Plan to Modify Their Holiday Spending This Year Due to Inflation
One third are less confident in making financial progress this year.
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[WEBINAR RECORDING] 2022 KEYS: The year in review
Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.
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Global predictions for 2023
Following a very challenging couple of years in 2020 and 2021, many people around the world feel 2022 has been a little better.
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CX Service Design: Creating emotional attachment and driving brand growth
Designing customer experiences that drive business success
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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Climate change: a growing skepticism
Purchasing power is now the key priority on a global level. Despite the importance they attribute to the climate and extreme weather events, people are less inclined to become involved and are more dubious as to the human origins of the phenomenon.
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Financial Fears Mount as Most Canadians (86%, +3pts) Are Concerned Canada Will Face a Recession Within the Next Year
Concerns Over Interest Rates (+4), Gas Prices (+13), Putting Food on the Table (+9) and Job Loss (+9) Have Increased Significantly Since October
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Agency partnerships, audio marketing on the upswing in 2023, survey finds
One in four marketers have ‘fundamentally changed’ their digital strategy