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The Marketing of Corporate Purpose
Join us on May 22 for a session, in the simplest of terms, about the selling of Corporate Purpose.
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Beyond Tropes, Tokenism and Talk
Join Ipsos’ Grace Tong and Ted Doering as they work with other industry leads to participate in a hackathon with cross-functional teams.
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Shifting Shoppers’ ESG Attitudes to Action
Discover how ESG plays out for shoppers, manufacturers and retailers, what the roles and responsibilities are for each party, and how understanding and the use of relevant information can incentivize shoppers to change behaviors.
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Helping with Everyday Expenses, Investing in Healthcare and Reducing Personal Taxes are Canadians’ Top Budget Priorities
Pocketbook relief and healthcare investments are Canadians’ top budget priorities regardless of the party of their choice.
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Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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[WEBINAR] The Culinary Kaleidoscope: VANTAGE 2024
Our 2024 report will provide an in-depth analysis of the unique influence of Canada's diverse multicultural population on the industry, as well as a comparative study of chain restaurants and independent stores.
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Tories (41%) Open 18-Point Lead Over Liberals (23%), Lead in Every Region Except Quebec
The Conservatives have opened an 18-point lead over the Liberals, who still appear at risk of losing their second-place position. The Conservative lead has grown by 2 points in four months, underscoring the challenges that the incumbent Liberal government is facing.
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Six in Ten (59%) Canadians Think Children Should be Required to Get the Measles Vaccination, Even If Their Parents Object
Seven in ten Canadians think all children should be required to get the measles vaccination unless they are prohibited for medical reasons.
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More See Measles as Dangerous than COVID-19, Over One in Five (23%) Canadians Afraid to Talk About Vaccines with Friends and Family
Three in four Canadians see measles as dangerous, while fewer say the same about COVID-19 or the flu.
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Three in Four (76%) Employed Canadians Would Bike or Walk to Work, in a Perfect World
Half (49%) Wish their Employer Would Organize Ride-Sharing among their Employees, But Few Do