From Struggles to Success

Check out highlights from our recent event... 

Join us at the spectacular Corus office as senior marketers will share the experiences and challenges that they face in convincing top management of the importance and value of marketing. 

Several cases will be reviewed/discussed reflecting the fact that organizations are at different stages of evolution on this journey, and each case will reflect a different spin on how the case for marketing might be made. 

Above and beyond the value of the content we feel that we have an obligation to create/facilitate a forum for marketers to meet, discuss and broaden networks in a neutral environment. Please join us and be informed, entertained and inspired.

EVENT DETAILS:

FROM STRUGGLES TO SUCCESS:
A CMO's Guide to Proving Value to the C-Suite

Date: Tuesday, July 9, 2024
Location: Corus Entertainment Building, Corus Quay, 25 Dockside Drive, Toronto, ON
Time: 8am – 12:30pm

AGENDA AT A GLANCE:

• Welcome & Perspectives on the Role of Marketing from the Top
• Building the Case Everyday
• We Have a Seat at the Table, but How Do We Keep It?
• Marketing Principles That Win/Keep You a Seat at the Table
• Evaluating and Taking Risks
• Breaking Boundaries: Creative Solutions, Concrete Results
• Many Decades at the Table
• The New Age of Brand Building
• Wrap up & Thank You

OUR PRESENTERS:

• Steve Levy, Ipsos Canada

• Doug Milne, CMO, IG Wealth Management

• Lisa Mack, VP, Brand, TELUS

• Ross Hugessen, Senior VP Brand Health Tracking, Ipsos

• Adrian Fuoco, CMO, Pizza Pizza

• Lynn Piette, Head of Marketing, Volkswagen

• Eva Salem, SVP Marketing, Canadian Tire

• Samantha Banting, VP Brand Health Tracking, Ipsos

• Aurelio Diluciano, Senior VP Client Org, Ipsos