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Shoppers Want to ‘Do Good’ But Brands Are Missing the Mark
Despite nearly 76% of consumers claiming they want to support sustainable brands, conscious consumerism only accounts for 38% of purchases, pointing to the "say-do gap" that businesses must address to drive growth in the sustainable economy.
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MNP Consumer Debt Index Rebounds to 88 Points After a Taking a Significant Dip Last Quarter
Significantly fewer Canadians are saying they already can’t pay their bills and debts (26%, -9)
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Generational Marketing: Breaking free from stereotypes
Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.
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Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful
How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?
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Canadian EV Adoption Trends in 2025
This on-demand webinar is a must for OEM strategists, dealership leaders, parts suppliers or service providers who need help steering their business in the right direction.
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Beyond the Buzz: How Canadians are Embracing a Sober Tomorrow
Here’s what brands need to know about changing drinking habits, and how to plan for what’s next.
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Majority of Ontarians (88%) are Concerned About the Current State of Housing Affordability in the GTA
Almost half (48%) say they are at least somewhat likely to leave the GTA in the next 5 years due to affordability reasons
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Canada’s Most Influential Brands of 2024 Share Insights
[VIDEO INTERVIEWS] Hear directly from the CMOs of Canada’s most influential brands of 2024.
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[WEBINAR] Canadian EV Adoption Trends in 2025
Join us on February 26 for our next Western Canada Lunch & Learn Insights series as Ipsos experts share the latest research on the dynamic world of EVs
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Will your brand survive AI?
Read more about how intelligent assistants could rewrite the first moment of truth, together with actionable recommendations to help your brand thrive.