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[WEBINAR] A Refreshing Take on Beverage Trends: Generational Differences
Join us for a refreshing take on the trends shaping the Canadian Beverage Landscape as we take a deeper look into how the developing generational shift is influencing Canadians’ habits and attitudes towards beverages.
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Canada Most Preferred Global Supplier of Oil
With the world facing an energy polycrisis, opportunity knocks on Canada’s door
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Many Canadians Continue to Drive While Believing They Are Impaired
Many Canadians Continue to Drive While Believing They Are Impaired
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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In Vino Veritas? Three Quarters (73%) of Canadians Unlikely to Change Alcohol Consumption Following New Health Canada Guidelines
Still, four in ten (40%) say they’ve been cutting back their alcohol consumption since the New Year and two in ten (18%) have already participated in a ‘Dry Month’
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Ipsos Update – January 2023
Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Climate change: a growing skepticism
Purchasing power is now the key priority on a global level. Despite the importance they attribute to the climate and extreme weather events, people are less inclined to become involved and are more dubious as to the human origins of the phenomenon.
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CHATS 2023: Evolving Consumption Trends in Inflationary Times
Revisit our on demand webinar exploring changes in Canadian food consumption habits and opportunities for brands.
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Inflation: Seven in ten expect prices to continue to rise in 2023
A new 36-country survey for the World Economic Forum finds a growing number of people think unemployment will rise next year