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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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ICA and Ipsos Reid Announce Top 10 Most Influential Brands in Canada
Google Retains Top Spot for Third Year; Samsung Enters Top Ten, New Brands on Fire
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Half (50%) of Canadians Have Been Exposed to Eating Disorders, Whether It's Someone They Know or Themselves
One in Three (35%) Canadians Admit They Wouldn't be able to Recognize the Signs of an Eating Disorder in a Friend or Family Member
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Ipsos Reid and Reader's Digest Release Annual Trusted Brand(TM) Survey
Canadians Continue to Remain Loyal to Brands They Trust Most
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Rallying Harper Tories (35%) Break Stalemate and Shoot to Early 2015 Lead Over Liberals (31%) and NDP (24%)
Trudeau Grits Falter as Ontario, Quebec Show a Turn Towards Tories
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Mulcair Performing Best as Party Leader, But Trudeau and Grits Seen as Most Ready to Govern
More Believe Trudeau (44%) is Ready to be Prime Minister
than Mulcair (36%) -
Liberals (34%) and Conservatives (33%) Tied Nationally as Battleground Ontario Shows Dead Heat at 37%
NDP (24%) Without Serious Traction
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Landmark RBC/Ipsos Reid Survey of Canadian Youth Finds Dramatic Decline in Happiness, Optimism During Late Teens
Just 57% of Youth Aged 18 to 21 Feel That They Can Achieve
Anything They Want