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Majority of Canadians Believe their Personal, Confidential Information Held by Government is Vulnerable to Security Breaches
Canadians Believe their Personal Data held by Municipal (56%), Provincial (55%) and Federal Governments (53%) is Vulnerable to In-House
Non-Authorized Access, External Hacking and Theft -
What Canadian Donors Want
Canadians looking for clear mission and evidence of impact; trust in the charitable sector is up; fewer donors giving, but amount of gifts is increasing; motivations for giving identify six Canadian donor types
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Retired Canadians, On Average, Live On 62% of Their Old Working Wage
Six in Ten (62%) Retirees with a Financial Advisor Saved Enough for Retirement Compared to Four in Ten (38%) That Don't Have an Advisor
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Six in Ten (58%) Netflix Subscribers Prefer Staying in to Watch Netflix rather than Go Out to see a Movie (42%)
Six in Ten (56%) Subscribers Find Someone More Attractive Based on
Shows They Like -
Capturing Cool in Western Canada
Cool is the mecca of brand identity and any brand strategist knows it, however, the process of gaining and maintaining `coolness' is no easy feat. Many brands have tried and failed to adopt this elusive characteristic, resulting in a tarnished reputation that can outlive the brand's life itself. Recently, I presented research specifically conducted for the BC Marketing & Advertising industry on "What's Cool in the West". The presentation examined not only what is considered cool in Western Canada, but also, what brands can do in order to be cool. Findings showed that the perception of what's cool has changed, and while the pursuit of achieving this enviable status is oftentimes challenging, the endeavor can be simplified by some easy steps.
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Putting It All On The Table
As the world continues to evolve, so do our eating habits. A surge of new trends--from shrinking household sizes, to a focus on convenience and wellness, to widespread access to information--are impacting who we eat with, what we consume, when and where we eat, and of course, why we eat what we do.
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Canadians and their Views on Canadian Technology Innovation
A special report prepared for Global News
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Almost Half (45%) of Canadians Consider Themselves Loyal to Brands that Support Good Causes
Poverty, Environment and Children's Issues Top List as Most Important Causes
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End of an Era: For a Second Time, a Trudeau is Headed to 24 Sussex as Liberals Poised to Win Election
National Popular Vote among Decided Voters Shows Liberals (38%) ahead of Conservatives (31%), NDP (22%), Bloc (4%) and Green (4%)
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Liberals (37%) Pull Well Ahead of Conservatives (31%), NDP (24%) as Marathon Campaign Enters Home Stretch
In Ontario, Grits (43%) Break Out over Tories (30%)
Quebec Now a Tight Four-Way Race as NDP Crumbles:
Liberals (29%), Conservatives (26%), NDP (24%), Bloc (20%)