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Canadians Now Near-Unanimous Against Racism, Yet Two-Thirds (65%) of Non-White Canadians Say They Have Experienced Racism
Six in Ten (58%) Agree Institutions Such as Government and Schools Tolerate Racism, With No Difference in Attitudes Between White and Non-White Canadians
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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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What’s Next: Future Consumption Trends in Canada
Listen in to hear case studies and shifts in food and beverage consumption behaviours that have impacted decision-making processes vs pre-pandemic mindsets.
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Ipsos’ mystery shopping practice honoured for third time
Ipsos is one of the winners of the 2021 MSPA Americas Shoppers’ Choice Awards
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What She-cession? Canadians Point to Divisions Between Rich and Poor as Major Social Tension, Downplay Gender Divide
Seven in ten (69%) recognize tension between rich and poor, 37% note tension between men and women
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Global survey finds broad support for taxing and labeling products using scarce natural resources
Majorities of citizens in nearly all 28 countries surveyed for the World Economic Forum are in favor of both measures
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Get Real, Get Creative!
Discover insights that offer real understanding to help marketers climb the creative effectiveness ladder
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Ipsos Update – June 2021
Global population dynamics, empathy in healthcare, the pandemic experience in Africa and a focus on Italy are all featured in this month’s round-up of the latest research and thinking from Ipsos teams around the world.
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Why Digital Readiness is Critical for Pharma Marketers
Learn how to most effectively harness both physician and patient-derived insights from online channels and how you can add an entirely new layer of meaning to your research.
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How Canadian Companies Should Celebrate International Women’s Day
Discover research and social media insights to inform your workplace and brand decisions, ensuring women matter year-round.