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FFWD: Ipsos Brand Influence Study
Ipsos and the ICA reveal Top 10 Most Influential Brands in Canada for 2016 at the ICA's 2017 FFWD Advertising & Marketing Week
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Most Canadians Expect Companies to Support Causes and Make a Profit
New Ipsos Study Reveals How Canadians Feel Toward Cause Marketing
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American, British and Canadian Children Spend 72% of Their Daily Content-Watching Time on a Streaming Source
A Majority (69%) of Parents Are Comfortable with Content Kids Are Exposed to on Streamed Video Subscription Services
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Only One in Three (33%) Canadians Satisfied with Canada's National Infrastructure, but Canadians Not Convinced that Foreign Investment, Borrowing are the Solutions to Fund Infrastructure Spending
Canadians See Local Roads, Major Highways as
Priorities for Canada -
Most (73%) Global Citizens Say They've Never Been Informed of a Breach of their Personal Data
Nearly Half (47%) of Those Who Had Data Compromised Suffered No Financial Losses
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Ipsos Awards Top Honours for Financial Services Excellence in Canada
Ipsos Announces Winners of 2016 Best Banking Awards
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When do lions praise penguins? And who thinks about Christmas in June? Advertisers do!
In the third week of June those involved in the advertising industry turn their attention to the south of France and Cannes. This year, the level of creativity cannot be argued - from a beer company selling "Brewtroleum" in Australia to an American outdoor retailer eschewing Black Friday and shuttering its doors as they urge their customers to #OptOutside. This year's Grand Prix Creative Effectiveness winner for John Lewis and adam & eve DDB, Monty the Penguin, has us all dreaming of Christmas.
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While Left Out of New Law on Medically-Assisted Dying, Majority of Canadians Support Advance Consent (85%) Despite Incapacitation, Equal Access for Mentally-Ill Patients (61%)
Two in Three (65%) Canadians Agree Only People Whose Death is Reasonably Foreseeable
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Ipsos Most Awarded Research Agency at MRIA Event
Ipsos and Clients Receive Four Distinctions for Marketing Research Excellence