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Can we bridge the generational divide? The first step is understanding it
Fairness. Opportunity. Success. Each generation sees these differently — and understanding those differences is the first step to connecting across Canada’s generational divide.
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Canadians Support Policy Ideas Set Out by Business Council of Alberta
Ipsos poll reveals strong support for BCA’s priorities for the federal government to make life better for Albertans and Canadians
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Ipsos Equalities Index 2025: More needs to be done to promote equality, but support has slipped over the last two years
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
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Canada's Biggest Consumer Opportunity Is Choosing Brands Today
A consumer market as large as Quebec has a lot to say – and your competitors are taking notes. Can you afford to ignore them?
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Making Your Brands Irreplaceable
Read more about how name brands can use innovation to retain a competitive edge and differentiate themselves in the marketplace.
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Ipsos Data Indicates Wealthsimple’s Market Penetration in Canada Steadily Increasing
More Canadians are choosing Wealthsimple not only for their investment needs but also for their daily banking activities.
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Ipsos Partners with Stanford University to Pioneer the Future of Market Research with Synthetic Data
Ipsos partners with Stanford University's Politics and Social Change Lab (PASCL).
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Leading Up to August 1st Deadline, Canadians Split on Whether Trump is Bluffing on Tariffs
The pressure is on the prime minister as other countries ink deals and accept a baseline tariff
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Old age begins at 66, but six in ten say they are not looking forward to it
New research across 32 countries dives into global attitudes to aging, with 57% on average saying they are not looking forward to old age.
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CMA Awards Gala
Join us at the Gala event, where Ipsos’ Ross Hugessen will serve as a judge for this year’s submissions.