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Ipsos Generations Report 2026: Continuity vs Rupture
Explore the Ipsos Generations Report 2026: Continuity vs Rupture. Our fourth edition examines population decline, shifting milestones, and generations at work.
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The Death of Car Ownership?
The data says not yet. But the cracks are real — and they point to where the future is heading.
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The Long and Short of Sports Sponsorship
How to make every sponsorship dollar work harder, before, during, and after the final whistle.
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Customer Experience in an Endurance Economy
There’s a shift in what matters most. In this commentary we guide you through what’s changed and how to respond.
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The Canada Strong Fund has a timing problem
Our latest Endurance Economy commentary explores the timing and target for the Canada Strong Fund.
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Inaugural Be Giant Upstart Index Examines Entrepreneurial Landscape in Canada, Uncovering Opportunities and Constraints
More than 3 in 5 Gen Z and Newcomers See Opportunity
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Protections Wanted for How Federal Political Parties Use Personal Information
Only 33% of Canadians Trust Federal Political Parties to Protect Their Personal Information
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[WEBINAR] Ipsos Foodservice Trends to Adapt and Endure in 2026
This year’s Foodservice trend report explores eight drivers of growth that impact who to attract, how to make their lives better, how to entice them, and what to serve them.
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Bringing Online Grocery Fulfillment Back to the Store
Join us for an insightful webinar designed to help grocery retailers navigate the opportunities and challenges of online grocery, supported by exclusive insights from Ipsos’ latest ecommerce study on today’s consumer expectations.