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Elbows Up to Eyes Open
Read more about how Canadians have moved from defiance to pragmatism in twelve months
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Wellness and Enjoyment Top List for 55+
Wellbeing Comes First: Three in Four Would Trim Other Costs Instead
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Happiness, Financial Health and Romantic Life Deteriorated Last 3 Years
Reflecting Back on Life in 2025
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Market Essentials: Did You Know?
In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.
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2025's Top News Stories: A Year Defined by Trump
2025's Top News Stories in Canada and Around the World
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Affordability And Healthcare Top Issues: Conservatives Lead Affordability, Liberals Healthcare
Canada's Top 10 Most Important Issues in 2025
How to Win
Optimize brand positioning and assets
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71% of global citizens are optimistic 2026 will be better
The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).