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On Use of Public Washrooms for Transgender Individuals, Most Canadians Either Support Transgender Choice (30%) or Are Indifferent (34%); Few (15%) Say Transgender Individuals Should Be Required to use Washroom of Gender Assigned at Birth
Canadian LGBTQ Community Feels Less Safe,
More Discriminated Against than Most Canadians -
Health Care (40%), Tax Cuts (34%), Increasing Taxes on the Wealthy (28%), Cutting the Deficit (28%) and Help for the Middle Class (28%) Top Canadians' Budget Priorities
Slim Majority (56%) Supports Investing in Corporations to Save Jobs,
Spending More to Help the Alberta Economy (53%) -
ICA and Ipsos announce fifth annual Top 10 Most Influential Brands in Canada at FFWD: Advertising and Marketing Week 2016
Google retains top spot for fourth year, rankings shift and Amazon enters Top 10
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Canadians Expect 2016 Will See Their Debt Decrease, Net Worth Increase
But if Interest Rates Go up in 2016 and it Causes $300 in Extra Debt Payments a Month, 62% Would Experience Difficulty Making Ends Meet
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Shifting Food and Beverage Consumption Habits Influenced by YEMMies - Young Educated Millennial Moms
The emerging cohort of 1.7 Millennial Moms projected to swell to 4 million consumers over the next 10 years should be considered highly influential
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Ipsos Reid and Reader's Digest Release 2015's Annual Trusted Brand(TM) Survey
Most Canadians Willing to Pay a Little More to Support a Company They Trust
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Capturing Cool in Western Canada
Cool is the mecca of brand identity and any brand strategist knows it, however, the process of gaining and maintaining `coolness' is no easy feat. Many brands have tried and failed to adopt this elusive characteristic, resulting in a tarnished reputation that can outlive the brand's life itself. Recently, I presented research specifically conducted for the BC Marketing & Advertising industry on "What's Cool in the West". The presentation examined not only what is considered cool in Western Canada, but also, what brands can do in order to be cool. Findings showed that the perception of what's cool has changed, and while the pursuit of achieving this enviable status is oftentimes challenging, the endeavor can be simplified by some easy steps.