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Marketers Take Note: Live TV the Main Course in Canadian Media Diet
Canadians Primarily Interact With Media by Watching, More than Reading, Listening, Gaming, Browsing or Social Networking
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Keeping a Steady Income a Source of Financial Stress for 45% of Canadians
One Quarter (25%) of Working Canadians Don't Feel Secure in their Job
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Support for Airstrike Mission Against ISIS Rises to 76% (up 12 points since start of mission); Majority (83%) Believes it's a Combat Mission
Seven in Ten (69%) Support the Use of Canadian Forces on the Ground in a Combat Mission against ISIS in Iraq
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Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalized experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
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Only One Half (48%) of Canadians are Saving for their Retirement
Keeping a Steady Income (45%), Saving for Retirement (40%)
Top Sources of Financial Stress -
Usability Tests
The general objective is to check a website or a mobile app by analyzing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analyzed.
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Workshops
Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.
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Insight Cloud
Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.