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Canadians see entrepreneurship as a way to financial and career independence
The vast majority (94%) of Canadian business owners and aspiring entrepreneurs say being their own boss is the main incentive to run their own business, while over eight in ten (84%) young Canadians are motivated to be entrepreneurs so they can live their life the way they want.
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Consumer confidence down across Europe in September 2023
Sentiment declines significantly in Germany, Spain, and Italy.
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For Gen Z and Millennials Knowledge is Power as They Look to Increase Their Financial Literacy Amid High Levels of Financial Anxiety
Most of Gen Z (92%), Young Millennials (94%), and Older Millennial (91%) are interested in some kind of personal finance information.
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Sustainable Packaging: A Potential Avenue of Distinction
Revisit our webinar to hear how Ipsos goes deeper to better understand your consumers, what will resonate with them, and how to explore sustainable packaging as an avenue of distinction.
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Food & Beverage Trends Reports: Off the Shelf
Our series of trends reports help brands stay attuned to macroeconomic, societal and consumer forces to ensure that product strategies remain relevant to consumers' changing tastes.
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Building reputation in 2023: the link between corporate reputation and business efficiency
Drawing on new data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.
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The omnichannel reality in the Pharmaceutical industry
The role of voice of the customer research and analytics in driving omnichannel success
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Nearly half (47%) of Canadian post-secondary students will live at their parent’s home while going to school, up 11 points since 2013
Canadian students are increasingly relying on their parents to manage their finances as they feel the effects of inflation and increased cost-of-living
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Just Under Half (48%) of Canadians Say They Would Be Likely to Speak up Against Homophobic or Transphobic Comments on Social Media
Although There is Strong Support in Canada for the LGBTQ2S+ Community, Canadians are Split on Active Engagement