Those aged 18 – 34 are more likely to travel this holiday season (34%), compared to those aged 35-54 (24%) and 55+ (14%). A third of those with children (33%) say they will travel this holiday season compared to those without children (19%).
Almost eight in 10 (77%) will not travel this holiday season. Half (54%) of those who will not travel say this is because of inflation. This is felt more in Quebec (65%) compared to Ontario (50%) and among Millennials (60%) compared to Boomers (48%).
Two thirds (65%) of non-travelers say they can’t afford both their holiday spending budget and their holiday travel. Around half (53%) say they are cutting back on travel so they can afford holiday spending. Half (50%) of Canadians who plan to travel are spending less on holiday travel this year and a similar proportion (51%) are travelling somewhere different to normal because of the increased cost.
ABOUT THE STUDY
These are some of the findings of an Ipsos poll conducted between October 20 to 23, 2023, on behalf of Global News. For this survey, a sample of 1,000 Canadians aged 18+ was interviewed. Quotas and weighting were employed to ensure that the sample’s composition reflects that of the Canadian population according to census parameters. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within ± 3.5 percentage points, 19 times out of 20, had all Canadians aged 18+ been polled. The credibility interval will be wider among subsets of the
population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
For more information on this news release, please contact:
Senior Vice President, Ipsos Public Affairs Canada
+1 416 324 2002
Ipsos is the world’s third largest market research company, present in 90 markets and employing more than 18,000 people. Our passionately curious research professionals, analysts and scientists have built unique multi- specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5000 clients across the world with 75 business solutions. Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP